COLUMBUS, Ohio -- Pepsi announced this month that it has selected Redemtech, the Columbus, Ohio-based asset management company, to reuse and recycle all of Pepsi's electronic waste products.
The company announced several goals for the contract: in addition to properly disposing of all of Pepsi's electronic assets, Redemtech will ensure that 100 percent of the e-waste is recycled, sending no waste to landfill, exporting none of the waste, and guarantee that none of the waste is processed using prison labor. In the process, Redemtech will also comply with all legal and environmental regulations, measure the success of the ewaste program, thereby boosting the ROI of Pepsi's original investment in these products.
“With e-waste becoming an increasingly important environmental issue, more companies today are realizing they can be part of the solution rather than the problem,” said Redemtech's CEO, Robert Houghton. “The Pepsi Bottling Group has demonstrated a serious commitment to promoting environmental sustainability throughout its business, and we are excited to be partnering with them as the company’s single-source asset disposition provider.”
As is standard for Redemtech's operations, the company will first determine which of Pepsi's assets are suitable for refurbishing and reselling, and the remaining parts will be recycled in the most environmentally friendly ways in the U.S. and Canada.
The new contract is part of Pepsi's overall environmental strategy; in addition to recycling and reusing as much of its electronics as possible, Pepsi is working to reduce its resource use, improve the recyclability of its products, reduce its water use, and has been recognized as a leader in purchasing green power.
Earlier in 2008, Redemtech launched Pepsi's first-ever employee ewaste recycling day, during which the company's employees brought in almost 4,000 pounds of used electronics -- nearly 70 percent of which Redemtech was able to refurbish and resell.
For more from Redemtech, read Robert Houghton's June 2008 article on GreenerComputing: Sustainable IT: the Many Shades of Green.
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